Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

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Date Issued:  [2020 TO 2024]
Fulltext:  With Fulltext

Results 21-40 of 58 (Search time: 0.027 seconds).

Issue DateTitleAuthor(s)
2120-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
2214-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
2329-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
2416-Apr-2020Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA dataWurthmann, Lucas Constantin ; Marschall, Stefan ; Triga, Vasiliki ; Manavopoulos, Vasilis 
251-Nov-2021Marketing ‘Literary England’ beyond the special interest touristIngram, Claire ; Themistocleous, Christos ; Rickly, Jillian M. ; McCabe, Scott 
2620-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
273-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
2829-Sep-2022Modeling and Validating a News Recommender Algorithm in a Mainstream Medium-Sized News Organization: An Experimental ApproachSpyridou, Lia Paschalia ; Djouvas, Constantinos ; Milioni, Dimitra L. 
292022News Consumption Patterns during the Coronavirus Pandemic across Time and Devices: The Cyprus CaseSpyridou, Lia Paschalia ; Danezis, Christos 
30Dec-2023Newswork in crisis: Sourcing patterns during COVID-19 through a 'lived experience' perspectiveSpyridou, Lia Paschalia ; Vatikiotis, Pantelis ; Maniou, Theodora A. 
3119-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
32Apr-2020The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryPanigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia 
331-Sep-2023Sustainable MarketingThemistocleous, Christos 
342023Towards the individuated journalistic worker in pandemic times: Reflections from Greece and CyprusVatikiotis, Pantelis ; Maniou, Theodora A. ; Spyridou, Lia Paschalia 
35Apr-2022Value co-creation and perceived value: A customer perspective in the hospitality contextSolakis, Konstantinos ; Peña-Vinces, Jesús C. ; Lopez-Bonilla, Jesús M. 
365-Feb-2024The Waning of Ideology? Presidential elections in the Republic of Cyprus, 5 February 2023Triga, Vasiliki ; Ioannidis, Nikandros ; Djouvas, Constantinos 
37May-2023Ανάλυση του ιδιοκτησιακού καθεστώτος των ΜΜΕ της Κύπρου, σχετικά με την ειδησεογραφίαΣιάφκου, Στέλλα ; Χαρίτου, Στέλλα 
38May-2023Απεικόνιση LGBT στη διαφήμιση : η επίδραση του σεξουαλικού συντηρησμού στην αποτελεσματικότητα των διαφημίσεωνΛεωνίδου, Σοφία 
39May-2022Βουλευτικές εκλογές 2021 και ο ελληνοκυπριακός τύπος: η περίπτωση των εφημερίδων Αλήθεια και ΧαραυγήΝεοκλέους, Ανδρέας 
40May-2023Δημιουργία ανάγκης της αγοράς κατά την περίοδο της πανδημίας και αύξηση των online αγορών στην ΚύπροΜοσχοβίας, Νεόφυτος