Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Date Issued:  [2020 TO 2024]
Type:  Conference Papers

Results 21-40 of 44 (Search time: 0.022 seconds).

Issue DateTitleAuthor(s)
21Nov-2020Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public UniversitiesPanigyrakis, George G. ; Kyriacou, Evdoxia 
2220-Apr-2022Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 EraYerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos 
2314-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
2429-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
2520-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
263-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
2719-Nov-2021News consumption patterns during the coronavirus pandemic across time and devices: The Cyprus caseSpyridou, Lia Paschalia ; Danezis, Christos 
2829-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
298-Sep-2021Paying for online news: What? How Much? And Why (Not)? Predictors of paying intent for a non-mainstream but popular news organizationSpyridou, Lia Paschalia ; Manavopoulos, Vasilis 
3019-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
3112-Sep-2022Quo Vadis Computer Science? The topics of the influential papers during the period 2014-2021Tsapatsoulis, Nicolas ; Partaourides, Harris ; Christodoulou, Christos A. ; Djouvas, Constantinos 
32Apr-2020The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryPanigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia 
3327-Sep-2023Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian SafetyTheodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas 
34Jul-2022Seeking the future journalist: An industry perspective on skills and rolesSpyridou, Lia Paschalia ; Demetriou-Drousioti, Sophie 
3513-Jun-2021Seeking the future journalist: Professional skills and roles in the new media ecosystemSpyridou, Lia Paschalia ; Demetriou-Drousioti, Sophie 
3626-Sep-2023Social vs news media in politics: Revisiting the case of the 2015 Greek bailout referendumTriga, Vasiliki ; Sergidou, Nelly ; Tsapatsoulis, Nicolas 
371-Apr-2022Topic Identification of Instagram Hashtag Sets for Image Tagging: An Empirical AssessmentGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas 
3822-Jun-2021Topic Identification via Human Interpretation of Word Clouds: The Case of Instagram HashtagsGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas 
3922-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
4029-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna