Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)



Refined By:
Date Issued:  [2020 TO 2024]
Date Issued:  2023
Fulltext:  With Fulltext
Type:  Conference Papers

Results 1-10 of 10 (Search time: 0.024 seconds).

Issue DateTitleAuthor(s)
15-Jul-2023Airport Environment and its influence on Traveller Emotions, Perceived Quality and RevisitYerimou, Pantelitsa ; Themistocleous, Christos 
24-Nov-2023Are journalists willing to support democratic innovations? Professional role perceptions at times of political disconnectionSpyridou, Lia Paschalia ; Ioannides, Nikandros 
34-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
420-Jul-2023Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiryLeonidou, Erasmia 
520-Aug-2023Emotions and Disclosures: Calm versus Frustrated StatesThemistocleous, Christos 
66-Jul-2023Frustration and Disclosure Decision-Making: Over-Disclosure or Clam-up?Themistocleous, Christos 
714-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
829-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
920-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
103-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K.