Journals Journal of Political Marketing
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Name
Journal of Political Marketing
Subjects
Voter segmentation
Candidate positioning
Use of multivariate statistical modeling to better understand the thinking and choices made by voters
Candidate positioning
Use of multivariate statistical modeling to better understand the thinking and choices made by voters
ISSN
1537-7865
Description
The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world.
Impact Factor (2 years)
1.780
Publisher
Taylor & Francis
Journal Webpage
Journal type
Hybrid Journal