Events European Marketing Academy Conference

Conference title
European Marketing Academy Conference

Events Publications
(All)



Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
1Jun-2018Sexual Humorous Appeals in Advertising: A Moderated Mediation ApproachArmyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
22015The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase IntentionZarkada, Anna K. ; Tzoumaka, Eugenia 
32005Structure of corporate reputation in purchasing and investing decision contextsZarkada, Anna K. ; Puncheva, P.Y.