Events European Marketing Academy Conference

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European Marketing Academy Conference

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Date Issued: [2010 TO 2019]

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		Issue Date	Title	Author(s)
	1	Jun-2018	Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach	Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	2	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia