Events European Marketing Academy Conference

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European Marketing Academy Conference

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	Issue Date	Title	Author(s)
1	Jun-2018	Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach	Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
2	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
3	2005	Structure of corporate reputation in purchasing and investing decision contexts	Zarkada, Anna K. ; Puncheva, P.Y.