Events European Marketing Academy Conference

View Statistics Email Alert RSS Feed

Conference title

European Marketing Academy Conference

Results 1-3 of 3 (Search time: 0.002 seconds).

Refman EndNote Bibtex RefWorks Send via email

	Issue Date	Title	Author(s)
1	Jun-2018	Sexual Humorous Appeals in Advertising: A Moderated Mediation Approach	Armyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
2	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
3	2005	Structure of corporate reputation in purchasing and investing decision contexts	Zarkada, Anna K. ; Puncheva, P.Y.