1. Ktisis Cyprus University of Technology

Events International Conference on Research in Advertising

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International Conference on Research in Advertising

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Αποτελέσματα για 1-7 από 7.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
129-Ιου-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
2Ιου-2021Deciphering the facial expressions of gelotophobes in disparaging humorous advertisementsVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
3Ιου-2019Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
4Ιου-2019Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 yearsTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. 
5Ιου-2018Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters genderVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
6Ιου-2017Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticismVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
7Ιου-2016How funny is it? Gelotophilia, Katagelasticism and Disparagement HumorVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos