Events International Conference on Research in Advertising

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Description

Conference title

International Conference on Research in Advertising

Events Publications
(All)

Τύπος

5 Conference Papers

Ημερομηνία Έκδοσης

2 2019
1 2018
1 2017
1 2016

Πλήρες Κείμενο

5 No Fulltext

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Ημερομηνία Έκδοσης: [2010 TO 2019]

Αποτελέσματα για 1-5 από 5.

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας
	1	Ιου-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
	2	Ιου-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
	3	Ιου-2018	Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	4	Ιου-2017	Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
	5	Ιου-2016	How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos