Events International Conference on Research in Advertising

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International Conference on Research in Advertising

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	Issue Date	Title	Author(s)
1	Jun-2021	Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina
2	Jun-2019	Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial Expressions	Tsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas
3	Jun-2019	Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years	Timamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.
4	Jun-2018	Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
5	Jul-2017	Superiority Theory and Disparagement Humor: the role of gelotophobia, gelotophilia and katagelasticism	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina
6	Jul-2016	How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor	Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos