1. Ktisis Cyprus University of Technology

Events Annual Conference of the EuroMed Academy of Business (EMAB)

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Conference title
Annual Conference of the EuroMed Academy of Business (EMAB)

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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
111-Σεπ-2024Segmentation of The Italian E-Mobility Market. An Application of The Theory of Planned BehaviourMelanthiou, Yioula ; Augurio, Alessandro ; Castaldi, Laura 
2Σεπ-2021A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 CrisisAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
3Σεπ-2019Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage CompaniesPetrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi 
42017PRAXIS and innovation in the Hospitality Industry: Insights from CyprusPapadopoulos, Constantinos 
52012Action Research Case StudyLeonidou, Erasmia ; Christofi, Michael 
62012Reflecting on a DBA JourneyLeonidou, Erasmia ; Christofi, Michael 
72012Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic EnvironmentChristofi, Michael ; Leonidou, Erasmia