Events EMAC Annual Conference

Conference title
EMAC Annual Conference

Events Publications
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Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
1May-2017Examining the interplay between the dark side and the bright side of the exporter-importer relationship: Performance implicationsLeonidou, Leonidas C. ; Aygol, Bilge ; Christodoulides, Paul 
22015The Application of the Elaboration Likelihood Model to Political Communication: Political Slogans and Change of PreferenceZarkada, Anna K. ; Georgoudi, F 
32012Drivers and performance outcomes of ecological export marketing strategies: a resource-based perspectiveLeonidou, Leonidas C. ; Fotiades, Thomas A. ; Christodoulides, Paul