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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Panigyrakis, George G.
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Showing results 21 to 31 of 31
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Issue Date
Title
Author(s)
25-Sep-2009
Marketing and corporate profitability: the case of Greek firms
Panigyrakis, George G.
; Kapareliotis, Ilias
; Ventoura, Zoe
3-Oct-2007
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.
; Panigyrakis, George G.
; Chatzipanagiotou, Kalliopi C.
1-Jan-2009
Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activities
Panigyrakis, George G.
; Poulis, G. Athanasios
2013
New philosophical paradigms in marketing: From amoral consumerism to axiological societing
Panigyrakis, George G.
; Zarkada, Anna K.
2020
Organisational culture at higher educational institutions: The importance of internal marketing
Kyriacou, Evdoxia
; Panigyrakis, George G.
2018
Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’
Papakonstantinou, Katerina G.
; Zarkada, Anna K.
; Panigyrakis, George G.
2014
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George G.
; Zarkada, Anna K.
Apr-2020
The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industry
Panigyrakis, George G.
; Yerimou, Pantelitsa
; Kyriacou, Evdoxia
1-Mar-1998
Sex-related differences of public relations managers in consumer goods companies in Greece and Italy
Panigyrakis, George G.
; Veloutsou, Cleopatra A.
22-Nov-2017
Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry
Panigyrakis, George G.
1994
Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry
Panigyrakis, George G.