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Browsing by Authors Panigyrakis, George G.


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Showing results 21 to 31 of 31 < previous 
Issue DateTitleAuthor(s)
25-Sep-2009Marketing and corporate profitability: the case of Greek firmsPanigyrakis, George G. ; Kapareliotis, Ilias ; Ventoura, Zoe 
3-Oct-2007Measuring the effectiveness of marketing information systems: An empirically validated instrumentGounaris, Spiros P. ; Panigyrakis, George G. ; Chatzipanagiotou, Kalliopi C. 
1-Jan-2009Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activitiesPanigyrakis, George G. ; Poulis, G. Athanasios 
2013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
2020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G. 
2018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
2014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
Apr-2020The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryPanigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia 
1-Mar-1998Sex-related differences of public relations managers in consumer goods companies in Greece and ItalyPanigyrakis, George G. ; Veloutsou, Cleopatra A. 
22-Nov-2017Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food IndustryPanigyrakis, George G. 
1994Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food IndustryPanigyrakis, George G. 
Showing results 21 to 31 of 31 < previous