Browsing by Authors Uzunboylu, Naziyet

Showing results 1 to 6 of 6
Issue DateTitleAuthor(s)
22-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
1-Jan-2020Digitalization of SMEs: A Review of Opportunities and ChallengesThrassou, Alkis ; Uzunboylu, Naziyet ; Vrontis, Demetris ; Christofi, Michael 
20-Mar-2020Hello Brand, let’s take a selfieUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna 
1-Jan-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
Apr-2022A New Approach for Understanding Brand Selfies as an Engagement Strategy on InstagramUzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris 
29-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna