Browsing by Authors Vrontis, Demetris

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Issue DateTitleAuthor(s)
2021Academic propaganda in international education: Detection, remedy and conceptualisationShams, S. M. Riad ; Thrassou, Alkis ; Vrontis, Demetris ; Christofi, Michael ; Trichina, Eleni 
Apr-2021Agility and flexibility in international business research: A comprehensive review and future research directionsChristofi, Michael ; Pereira, Vijay ; Vrontis, Demetris ; Tarba, Shlomo ; Thrassou, Alkis 
1-Sep-2022Ambidexterity's influence on export strategy development—The case of the Indian pharmaceutical industryKolte, Ashutosh ; Festa, Giuseppe ; Rossi, Matteo ; Thrassou, Alkis ; Vrontis, Demetris ; Christofi, Michael 
1-Jan-2019Analysing three decades of emerging market research: Future research directionsPereira, Vijay ; Vrontis, Demetris ; Christofi, Michael ; Temouri, Yama 
1-Jan-2022Artificial intelligence, robotics, advanced technologies and human resource management: a systematic reviewVrontis, Demetris ; Christofi, Michael ; Pereira, Vijay ; Tarba, Shlomo ; Makrides, Anna ; Trichina, Eleni 
3-Dec-2020An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing researchVrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S. 
1-Oct-2019Augmented reality in the tourism industry: A multi-stakeholder analysis of museumsSerravalle, Francesca ; Ferraris, Alberto ; Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael 
Aug-2021The behavioral aspects of innovation in the age of pandemicTarba, Shlomo ; Cooper, Sir Cary L. ; Christofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis ; Siamagka, Nikoletta Theofania 
1-Jan-2022Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityGaranti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula 
1-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
28-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R. 
Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
1-Jan-2015Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainabilityChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
2-Apr-2016Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded productsIazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula 
22-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
1-Sep-2007A contemporary higher education student-choice model for developed countriesVrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula 
1-Jan-2020Contemporary Issues in Management and Marketing ResearchVrontis, Demetris ; Christofi, Michael 
3-Sep-2018Customer Data: Contemporary Issues of Privacy and TrustThemistocleous, Christos 
28-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis 
2019Customer Engagement: A Critical Review of the LiteratureTrichina, Eleni ; Vrontis, Demetris ; Christofi, Michael