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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Subject
Humorous advertising
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Showing results 1 to 4 of 4
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Issue Date
Title
Author(s)
May-2009
The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy
Zotos, Yorgos
; Hatzithomas, Leonidas
; Boutsouki, Christina
Jun-2019
Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 years
Timamopoulou, Artemis
; Hatzithomas, Leonidas
; Boutsouki, Christina
; Voutsa, Maria C.
Jun-2018
Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters gender
Voutsa, Maria C.
; Hatzithomas, Leonidas
; Boutsouki, Christina
1-Oct-2016
The role of economic conditions on humor generation and attitude towards humorous TV commercials
Hatzithomas, Leonidas
; Boutsouki, Christina
; Zotos, Yorgos
