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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Uzunboylu, Naziyet
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Showing results 1 to 6 of 6
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Issue Date
Title
Author(s)
22-Jul-2023
Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review
Papasolomou, Ioanna
; Melanthiou, Yioula
; Vrontis, Demetris
; Uzunboylu, Naziyet
1-Jan-2020
Digitalization of SMEs: A Review of Opportunities and Challenges
Thrassou, Alkis
; Uzunboylu, Naziyet
; Vrontis, Demetris
; Christofi, Michael
20-Mar-2020
Hello Brand, let’s take a selfie
Uzunboylu, Naziyet
; Melanthiou, Yioula
; Papasolomou-Doukakis, Ioanna
1-Jan-2023
A nation brand development framework: the stakeholders’ perspective
Abdalmajid, Jilan
; Papasolomou, Ioanna
; Vrontis, Demetris
; Melanthiou, Yioula
; Thrassou, Alkis
; Uzunboylu, Naziyet
Apr-2022
A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram
Uzunboylu, Naziyet
; Melanthiou, Yioula
; Papasolomou, Ioanna
; Vrontis, Demetris
29-Sep-2023
Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement
Uzunboylu, Naziyet
; Vrontis, Demetris
; Melanthiou, Yioula
; Papasolomou, Ioanna