Browsing by Authors Melanthiou, Yioula


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Showing results 42 to 47 of 47 < previous 
Issue DateTitleAuthor(s)
22-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
29-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
2-Jan-2015The Use of Social Network Sites as an E-Recruitment ToolMelanthiou, Yioula ; Pavlou, Fotis ; Constantinou, Eleni 
1-Jan-2010Using social networks as a promotional tool for higher education institutionsMelanthiou, Yioula ; Fantis, Sophia 
1-Jan-2017A value-based transcription of student choices into higher education branding practicesMelanthiou, Yioula ; Thrassou, Alkis ; Vrontis, Demetris 
1-Dec-2007Website design and development as an effective and efficient promotional tool: A case study in the hotel industry in CyprusVrontis, Demetris ; Ktoridou, Despo ; Melanthiou, Yioula