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| Issue Date | Title | Author(s) |
| Sep-2019 | Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies | Petrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi |
| 22-Jul-2023 | Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review | Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet |
| 1-Jan-2023 | Did we really need a pandemic to fast-track technology? | Papasolomou, Ioanna ; Melanthiou, Yioula |
| May-2017 | EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundaries | Papasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia |
| Apr-2021 | The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience | Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna |
| 6-Oct-2022 | The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis |
| 2-Jul-2024 | The Growing Complexity of COBRAs: A Systematic Review | Melanthiou, Yioula ; Uzunboylu, Naziyet ; Vrontis, Demetris ; Papasolomou, Ioanna |
| 27-Jun-2024 | The Impact of Visual e-WOM on Tourists’ Information Searches Related to HORECA Services | Melanthiou, Yioula ; Kfoury, Jessy ; Papasolomou, Ioanna |
| 10-Aug-2015 | Innovation and cause-related marketing success: A conceptual framework and propositions | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna |
| 1-Jan-2018 | Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects | Papasolomou, Ioanna ; Kountouros, Haris ; Melanthiou, Yioula |
| 20-Apr-2022 | Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era | Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos |
| 1-Jan-2023 | A nation brand development framework: the stakeholders’ perspective | Abdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet |
| Apr-2022 | A New Approach for Understanding Brand Selfies as an Engagement Strategy on Instagram | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Vrontis, Demetris |
| 1-Jan-2015 | Social media uptake in Cyprus - Or is it just a new fad? | Melanthiou, Yioula ; Papasolomou, Ioanna ; Komodromos, Marcos |
| 1-Jul-2012 | Social Media: Marketing Public Relations' New Best Friend | Papasolomou, Ioanna ; Melanthiou, Yioula |
| 11-Sep-2024 | A Systematic Review of Actionable Propositions for Sustainable Consumption | Melanthiou, Yioula ; Amber, Elena ; Papasolomou, Ioanna ; Thrassou, Alkis |
| 29-Sep-2023 | Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand Engagement | Uzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna |
