Browsing by Authors Zarkada, Anna K.


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Issue DateTitleAuthor(s)
1999The relationship between market orientation, good corporate citizenship and customer loyaltyZarkada, Anna K. ; Fraser, Campbell 
2000Research and development in the Japanese construction industryZarkada, Anna K. ; Fraser, Campbell 
1999Risk analysis of the Russian market by U.K. firmsZarkada, Anna K. ; Fraser, Campbell 
Feb-2002Risk perception by UK firms towards the Russian marketZarkada, Anna K. ; Fraser, Campbell 
2003The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a companyZarkada, Anna K. ; Puncheva, P.Y. 
2001Stereotyping in international businessZarkada, Anna K. 
2002Store patronage prediction for foreign-owned supermarketsZarkada, Anna K. ; Fraser, Campbell 
2005Structure of corporate reputation in purchasing and investing decision contextsZarkada, Anna K. ; Puncheva, P.Y. 
2020The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapesZarkada, Anna K. ; Tzoumaka, Eugenia 
2017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
2000Towards a measure of corporate environmental citizenshipZarkada, Anna K. ; Insch, Andrea 
2013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
30-Jan-2012Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case StudyKapareliotis, Ilias ; Zarkada, Anna K. 
2021Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case studyZarkada, Anna K. ; Kapareliotis, Ilias 
2015Value co-destruction between customers and frontline employees: A social system perspectiveKashif, Muhammad ; Zarkada, Anna K. 
2020What makes a b2b facebook page engaging?Zarkada, Anna K. 
2002Womanhood as 'Otherness' : the moral philosophy of discriminationZarkada, Anna K. 
26-Aug-2014You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on FacebookZarkada, Anna K. ; Polydorou, Christina 
2017Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”Ζαρκάδα, Άννα ; Νάκας, Αριστείδης 
Apr-2019Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευσηΖαρκάδα, Άννα