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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Zarkada, Anna K.
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Issue Date
Title
Author(s)
1999
The relationship between market orientation, good corporate citizenship and customer loyalty
Zarkada, Anna K.
; Fraser, Campbell
2000
Research and development in the Japanese construction industry
Zarkada, Anna K.
; Fraser, Campbell
1999
Risk analysis of the Russian market by U.K. firms
Zarkada, Anna K.
; Fraser, Campbell
Feb-2002
Risk perception by UK firms towards the Russian market
Zarkada, Anna K.
; Fraser, Campbell
2003
The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a company
Zarkada, Anna K.
; Puncheva, P.Y.
2001
Stereotyping in international business
Zarkada, Anna K.
2002
Store patronage prediction for foreign-owned supermarkets
Zarkada, Anna K.
; Fraser, Campbell
2005
Structure of corporate reputation in purchasing and investing decision contexts
Zarkada, Anna K.
; Puncheva, P.Y.
2020
The structure, content and context of achieved celebrity brands: A study of footballers in their brandscapes
Zarkada, Anna K.
; Tzoumaka, Eugenia
2017
Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings
Zarkada, Anna K.
; Tzoumaka, Eugenia
2000
Towards a measure of corporate environmental citizenship
Zarkada, Anna K.
; Insch, Andrea
2013
Towards a model of Consumer Engagement with Celebrity Brands
Zarkada, Anna K.
; Tzoumaka, Eugenia
30-Jan-2012
Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case Study
Kapareliotis, Ilias
; Zarkada, Anna K.
2021
Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case study
Zarkada, Anna K.
; Kapareliotis, Ilias
2015
Value co-destruction between customers and frontline employees: A social system perspective
Kashif, Muhammad
; Zarkada, Anna K.
2020
What makes a b2b facebook page engaging?
Zarkada, Anna K.
2002
Womanhood as 'Otherness' : the moral philosophy of discrimination
Zarkada, Anna K.
26-Aug-2014
You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on Facebook
Zarkada, Anna K.
; Polydorou, Christina
2017
Εκλογικά σώματα και προτιμήσεις ψήφου: Ανακαλύπτοντας τον “κανέναν”
Ζαρκάδα, Άννα
; Νάκας, Αριστείδης
Apr-2019
Η δημόσια και ιδιωτική καλλιτεχνική και μουσική εκπαίδευση
Ζαρκάδα, Άννα