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Ktisis Cyprus University of Technology
Research Outputs
Browsing by Authors
Zarkada, Anna K.
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Issue Date
Title
Author(s)
2016
Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions
Zarkada, Anna K.
; Kapareliotis, Ilias
2018
The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically
Kashif, Muhammad
; Zarkada, Anna K.
; Thurasamy, Ramayah
2001
An institutional theory approach to predicting consumer support for foreign owned supermarkets
Zarkada, Anna K.
; Fraser, Campbell
2000
Integrating social and economic orientated marketing : a study of retail management
Zarkada, Anna K.
; Fraser, Campbell
1998
Internationalisation motives of Australian contractors
Zarkada, Anna K.
; Woodhall, T.
2003
Investigating the effectiveness of managers through an analysis of stakeholder perceptions
Fraser, Campbell
; Zarkada, Anna K.
1999
An investigation into factors affecting perceptions of ethicality in international sales negotiations
Zarkada, Anna K.
; Fraser, Campbell
2014
Is Personal Branding pushing the epistemological boundaries of marketing?
Zarkada, Anna K.
2014
“Liking” those Who Rule the World: Politicians' Branding on Social Media
Zarkada, Anna K.
; Sotiropoulou, E
2021
Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement
Zarkada, Anna K.
1999
Managerial performance elements discriminating 'high-performing' from 'under-performing' technical managers
Zarkada, Anna K.
; Fraser, Campbell
1996
Marketing in the Construction Industry : thought and Practice
Zarkada, Anna K.
Jul-2024
Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
2000
Measuring and Developing the Cultural Awareness Necessary for Effective Management
Zarkada, Anna K.
; Fraser, Campbell
20-Jul-2023
Measuring Perceived Internal Marketing and Employee Engagement in Higher Education Institutions
Kyriacou, Evdoxia
; Zarkada, Anna K.
Jul-2000
Measuring the performance of retail managers in Australia and Singapore
Fraser, Campbell
; Zarkada, Anna K.
3-Apr-2023
Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours
Zarkada, Anna K.
2009
Modelling of pricing in the construction services
Zarkada, Anna K.
2017
The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees
Kashif, Muhammad
; Zarkada, Anna K.
; Thurasamy, Ramayah
2001
Moral decision making in international sales negotiations
Zarkada, Anna K.
; Fraser, Campbell