2021 Academic propaganda in international education: Detection, remedy and conceptualisation Shams, S. M. Riad ; Thrassou, Alkis ; Vrontis, Demetris ; Christofi, Michael ; Trichina, Eleni
Apr-2021 Agility and flexibility in international business research: A comprehensive review and future research directions Christofi, Michael ; Pereira, Vijay ; Vrontis, Demetris ; Tarba, Shlomo ; Thrassou, Alkis
1-Sep-2022 Ambidexterity's influence on export strategy development—The case of the Indian pharmaceutical industry Kolte, Ashutosh ; Festa, Giuseppe ; Rossi, Matteo ; Thrassou, Alkis ; Vrontis, Demetris ; Christofi, Michael
1-Jan-2019 Analysing three decades of emerging market research: Future research directions Pereira, Vijay ; Vrontis, Demetris ; Christofi, Michael ; Temouri, Yama
1-Jan-2022 Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review Vrontis, Demetris ; Christofi, Michael ; Pereira, Vijay ; Tarba, Shlomo ; Makrides, Anna ; Trichina, Eleni
3-Dec-2020 An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research Vrontis, Demetris ; Christofi, Michael ; Katsikeas, Constantine S.
1-Oct-2019 Augmented reality in the tourism industry: A multi-stakeholder analysis of museums Serravalle, Francesca ; Ferraris, Alberto ; Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael
Aug-2021 The behavioral aspects of innovation in the age of pandemic Tarba, Shlomo ; Cooper, Sir Cary L. ; Christofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis ; Siamagka, Nikoletta Theofania
1-Jan-2022 Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility Garanti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula
1-Jan-2013 Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantage Christofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia
28-Aug-2020 Cause-related marketing in international business: what works and what does not? Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R.
Jun-2012 Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia
1-Jan-2015 Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainability Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris
2-Apr-2016 Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula
22-Jul-2023 Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet
1-Sep-2007 A contemporary higher education student-choice model for developed countries Vrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula
1-Jan-2020 Contemporary Issues in Management and Marketing Research Vrontis, Demetris ; Christofi, Michael
3-Sep-2018 Customer Data: Contemporary Issues of Privacy and Trust Themistocleous, Christos
28-Aug-2020 Customer engagement through choice in cause-related marketing: A potential for global competitiveness Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis
2019 Customer Engagement: A Critical Review of the Literature Trichina, Eleni ; Vrontis, Demetris ; Christofi, Michael