|
| Issue Date | Title | Author(s) |
| 2014 | Achievement-Based Celebrities As Objects & Instruments Of Consumption | Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. |
| 2020 | All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self | Panigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini |
| 2013 | Antecedents and consequents of brand managers' role | Poulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios P. |
| 1-Jan-2016 | Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective | Kyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. |
| 1-Dec-1999 | Brand managers in the pharmaceutical industry: Are they any different? | Panigyrakis, George G. ; Veloutsou, Cleopatra A. |
| 1-Aug-1999 | Brand managers' relations with industrial service providers in pharmaceutical and other companies | Panigyrakis, George G. ; Veloutsou, Cleopatra A. |
| 1-Feb-1999 | Brand managers’ interfaces in different consumer goods industries | Panigyrakis, George G. ; Veloutsou, Cleopatra A. |
| 1-Jan-2001 | Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies | Veloutsou, Cleopatra A. ; Panigyrakis, George G. |
| 1-Jan-2015 | Color effects in print advertising: A research update (1985-2012) | Panigyrakis, George G. ; Kyrousi, Antigone G. |
| 23-Jun-2022 | Does sense of place matter? Investigating the role of airport atmospherics on destination revisit | Yerimou, Pantelitsa ; Themistocleous, Christos ; Panigyrakis, George G. |
| 1-Apr-2018 | The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship | Koronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. |
| 2014 | The Future of Customer Service in a changing environment | Zarkada, Anna K. ; Panigyrakis, George G. |
| 1-Jan-2017 | Hosting a successful metamodern party: Mixed methods management research on the web 2.0+ | Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia |
| 12-Jan-2010 | The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development | Kapareliotis, Ilias ; Panopoulos, Anastasios ; Panigyrakis, George G. |
| Nov-2020 | Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities | Panigyrakis, George G. ; Kyriacou, Evdoxia |
| 5-Jun-2009 | Internal marketing impact on business performance in a retail context | Panigyrakis, George G. ; Theodoridis, Prokopis K. |
| 20-Apr-2022 | Is Airport Experience a Critical Antecedent for Destination Revisit? The Role of Environment in the Covid-19 Era | Yerimou, Pantelitsa ; Panigyrakis, George G. ; Themistocleous, Christos |
| 17-Aug-2020 | Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude | Panigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini |
| 25-Jan-2013 | Male and female attitudes towards stereotypical advertisements: A paired country investigation | Theodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος |
| 1-Mar-2007 | Market orientation and performance: An empirical investigation in the retail industry in Greece | Panigyrakis, George G. ; Theodoridis, Prokopis K. |
