Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/8467
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zotos, Yorgos | - |
dc.contributor.author | Tsichla, Eirini | - |
dc.contributor.author | Hatzithomas, Leonidas | - |
dc.contributor.author | Boutsouki, Christina | - |
dc.contributor.other | Ζώτος, Γιώργος | - |
dc.date.accessioned | 2016-05-11T11:09:42Z | - |
dc.date.available | 2016-05-11T11:09:42Z | - |
dc.date.issued | 2011 | - |
dc.identifier.citation | 40th Annual Conference of the European Marketing Academy (EMAC), 2011, Ljubljana, Slovenia, 24 - 27 May | en |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/8467 | - |
dc.description.abstract | The tremendous development of websites by a multitude of retail stores and service providers reinforced the need for optimal website design in order to attract the interest of surfers and potential consumers. This paper investigates the online atmosphere and brand personality interface. A laboratory experiment enabled the researchers to manipulate the low task relevant cues from a Museum’s website. The study findings support the positive influence of low-task relevant cues on attitudes toward the site and on surfers’ perceptions of brand personality. Moreover, the results bring to light a mediating effect of brand personality on consumers’ attitudes toward the site, suggesting a new approach regarding the examination of the particular variables. | en |
dc.format | en | |
dc.language.iso | en | en |
dc.subject | Mediating effect | en |
dc.subject | Brand personality | en |
dc.subject | Online atmospherics | en |
dc.title | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | en |
dc.type | Conference Papers | en |
dc.collaboration | Cyprus University of Technology | en |
dc.collaboration | University of Macedonia | en |
dc.collaboration | Aristotle University of Thessaloniki | en |
dc.subject.category | Media and Communications | en |
dc.review | Peer Reviewed | en |
dc.country | Cyprus | en |
dc.country | Greece | en |
dc.subject.field | Social Sciences | en |
dc.publication | Peer Reviewed | en |
dc.dept.handle | 123456789/100 | en |
item.fulltext | No Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
item.openairetype | conferenceObject | - |
item.grantfulltext | none | - |
item.languageiso639-1 | en | - |
item.cerifentitytype | Publications | - |
crisitem.author.dept | Department of Communication and Internet Studies | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.orcid | 0000-0002-1478-725X | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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