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https://hdl.handle.net/20.500.14279/8345
Πεδίο DC | Τιμή | Γλώσσα |
---|---|---|
dc.contributor.author | Zotos, Yorgos | - |
dc.contributor.author | Tsichla, Eirini | - |
dc.date.accessioned | 2016-01-26T08:32:41Z | - |
dc.date.available | 2016-01-26T08:32:41Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | International Journal on Strategic Innovative Marketing, 2014, vol. 01 | en_US |
dc.identifier.issn | 22418407 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/8345 | - |
dc.description.abstract | The depiction of females in advertising has received considerable academic attention, fuelled by the feminist movement and the evolution of women’s roles in the society. Early studies revealed the prevalence of traditional portrayals such as housewives, women dependent on a man’s protection and depictions of sexual objectification. Even though a decrease in female stereotyping would be reasonable considering the contemporary structure of society that prescribes multiple gender roles, this does not seem to be the case: The literature is replete with studies documenting that female stereotyping is alive and well, even if it manifests itself with different types and patterns than it did some decades ago. This study strives to adopt a holistic outlook to the phenomenon of female stereotypes in print advertisements, tracing its origins, analyzing the interplay of stereotypes and advertising, undertaking an exhaustive perusal of the particular stream of literature, addressing methodological issues and proposing directions for further research. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.relation.ispartof | International Journal on Strategic Innovative Marketing | en_US |
dc.rights | © DOAJ | en_US |
dc.subject | Stereotypes in advertising | en_US |
dc.subject | Hofstede’s masculinity dimension | en_US |
dc.subject | Goffman’s code scheme | en_US |
dc.title | Female portrayals in advertising past research, new directions | en_US |
dc.type | Article | en_US |
dc.collaboration | Cyprus University of Technology | en_US |
dc.subject.category | Media and Communications | en_US |
dc.journals | Open Access | en_US |
dc.review | Peer Reviewed | en |
dc.country | Cyprus | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.identifier.doi | 10.15556/IJSIM.01.01.002 | en_US |
dc.dept.handle | 123456789/100 | en |
dc.relation.volume | 01 | en_US |
cut.common.academicyear | 2014-2015 | en_US |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | open | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
crisitem.journal.journalissn | 2241-8407 | - |
crisitem.journal.publisher | Galani Lyda | - |
crisitem.author.dept | Department of Communication and Internet Studies | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
Αρχεία σε αυτό το τεκμήριο:
Αρχείο | Περιγραφή | Μέγεθος | Μορφότυπος | |
---|---|---|---|---|
10.15556IJSIM.01.01.002.pdf | 252.12 kB | Adobe PDF | Δείτε/ Ανοίξτε |
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