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https://hdl.handle.net/20.500.14279/32621
Τίτλος: | (Re)Defining Airport Experience: A New Framework Proposition | Συγγραφείς: | Yerimou, Pantelitsa Themistocleous, Christos |
Editors: | Zarkada, Anna K. | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Λέξεις-κλειδιά: | Airport experience;Emotions;Revisit;WoM | Ημερομηνία Έκδοσης: | 1-Ιου-2024 | Πηγή: | Marketing Solutions to the Challenges of a VUCA Environment:Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 | Περίληψη: | This chapter investigates the airports’ transformation into dynamic commercial servicescapes and their profound effects on travelers' emotions and underlying behaviors. We examine how feelings influence overall satisfaction, airport revisit intentions, and the likelihood of favorable word-of-mouth. Emphasis is given on previously underexplored concepts that impact travelers’ experiences with a particular focus on sense of place, environmental responsiveness, and human-related factors. Following the review of relevant studies and theories, a new conceptual framework is proposed offering a new perspective for airport servicescape analysis and its impact on traveler behavior. Finally, we provide a review of how advances in technology and psychological stimuli within the environment attempt to mitigate managerial uncertainty and enhance behavioral intention forecasts within a given airport setting. | URI: | https://hdl.handle.net/20.500.14279/32621 | ISBN: | 978-3-031-58429-9 | Rights: | CC0 1.0 Universal | Type: | Book Chapter | Affiliation: | Cyprus University of Technology |
Εμφανίζεται στις συλλογές: | Κεφάλαια βιβλίων/Book chapters |
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(Re)Defining Airport Experience.pdf | 355.31 kB | Adobe PDF | Δείτε/ Ανοίξτε |
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