Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/30050
Title: Research, ranking, and university branding: Investment for excellence in health professions’ education
Authors: Salameh, Pascale 
Kolokotroni, Ourania 
Constantinou, Constantina 
Major Field of Science: Medical and Health Sciences
Field Category: Health Sciences
Keywords: Branding;Educational quality;Ranking list;Reputation;Research direction
Issue Date: 1-Jan-2022
Source: Pharmacy Education, 2022, vol. 22, iss. 1, pp. 404 - 408
Volume: 22
Issue: 1
Start page: 404
End page: 408
Journal: Pharmacy Education 
Abstract: Research is known to serve society and optimise educational institutions’ reputation, hand in hand with knowledge; this applies to all disciplines, including those related to health professions education, such as pharmacy and medicine. Institutional reputation attracts high-quality students and instructors, which will, in turn, enhance productivity and lead to a further better reputation. Reputation relies on branding strategies, encompassing research excellence as an intrinsic value and institutional ranking as an external recognition; additionally, institutional and programme accreditations both include quality standards related to research. However, in educational institutions, the research-education nexus faces many challenges, including lack of time due to education overloading and administrative duties, in addition to insufficient human and financial resources. Administrators need to facilitate an optimal research culture and an adequate context for cutting-edge research to be implemented in higher education institutions.
URI: https://hdl.handle.net/20.500.14279/30050
ISSN: 15602214
DOI: 10.46542/pe.2022.221.404408
Rights: © FIP
Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Article
Affiliation : University of Nicosia Medical School 
Institut National de Santé Publique 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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