Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/30027
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Christofi, Michael | - |
dc.contributor.author | Thrassou, Alkis | - |
dc.contributor.author | Chebbi, Hela | - |
dc.contributor.author | Ahmed, Zafar U. | - |
dc.contributor.author | Grandhi, Balakrishna | - |
dc.contributor.author | Iaia, Lea | - |
dc.date.accessioned | 2023-08-01T05:59:12Z | - |
dc.date.available | 2023-08-01T05:59:12Z | - |
dc.date.issued | 2020-10-27 | - |
dc.identifier.citation | Business Process Management Journal, vol. 26, iss. 5, pp. 1225 - 1239 | en_US |
dc.identifier.issn | 14637154 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/30027 | - |
dc.description.abstract | Purpose: A substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth (WOM) in the CRM domain is scarce. Based on this, the purpose of this paper is to present a framework that enhances positive WOM persuasion in a CRM context. Design/methodology/approach: Specifically, the authors explore collectivism as a contextual dimension for positive WOM persuasion in a CRM setting and discusses three novel constructs for effectively designing such campaigns, namely, cause proximity, choice of donation type and choice variety of donation types in a single offering frame. Based on conceptual logic and drawing on literature from a variety of disciplines, this framework should provide deeper insight into achieving positive WOM persuasion with CRM strategy and implementation. Findings: Additionally, the analysis leads to specific research questions regarding the associations between these contrasts and positive WOM persuasion in a CRM context. Originality/value: Finally, the managerial and theoretical contributions are discussed, as well as directions for further research. | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartof | Business Process Management Journal | en_US |
dc.rights | © Emerald Publishing Limited | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Cause-related marketing | en_US |
dc.subject | Choice | en_US |
dc.subject | Collaborative role | en_US |
dc.subject | Collectivism | en_US |
dc.subject | Word of mouth | en_US |
dc.title | CRM campaigns with choice for enhanced business process performance: The collectivist customers’ collaborative role for positive word-of-mouth | en_US |
dc.type | Article | en_US |
dc.collaboration | University of Nicosia | en_US |
dc.collaboration | EDC Paris Business School | en_US |
dc.collaboration | Université du Québec à Montréal | en_US |
dc.collaboration | Vietnam National University Ho Chi Minh City | en_US |
dc.collaboration | S.P. Jain School of Global Management | en_US |
dc.collaboration | University of Gabriele ’d Annunzio Chieti-Pescara | en_US |
dc.subject.category | Economics and Business | en_US |
dc.journals | Subscription | en_US |
dc.country | France | en_US |
dc.country | Canada | en_US |
dc.country | Vietnam | en_US |
dc.country | United Arab Emirates | en_US |
dc.country | Italy | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.identifier.doi | 10.1108/BPMJ-04-2019-0146 | en_US |
dc.identifier.scopus | 2-s2.0-85075359565 | - |
dc.identifier.url | https://api.elsevier.com/content/abstract/scopus_id/85075359565 | - |
dc.relation.issue | 5 | en_US |
dc.relation.volume | 26 | en_US |
cut.common.academicyear | 2020-2021 | en_US |
dc.identifier.spage | 1225 | en_US |
dc.identifier.epage | 1239 | en_US |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
item.fulltext | No Fulltext | - |
item.grantfulltext | none | - |
item.languageiso639-1 | en | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
crisitem.author.dept | Department of Management, Entrepreneurship and Digital Business | - |
crisitem.author.faculty | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
crisitem.author.orcid | 0000-0002-7457-2701 | - |
crisitem.author.parentorg | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
Appears in Collections: | Άρθρα/Articles |
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