Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/30018
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Vrontis, Demetris | - |
dc.contributor.author | Thrassou, Alkis | - |
dc.contributor.author | Christofi, Michael | - |
dc.contributor.author | Shams, S. M. Riad | - |
dc.contributor.author | Czinkota, Michael R. | - |
dc.date.accessioned | 2023-07-31T08:23:23Z | - |
dc.date.available | 2023-07-31T08:23:23Z | - |
dc.date.issued | 2020-08-28 | - |
dc.identifier.citation | International Marketing Review, 2020, vol. 37, iss. 4, pp. 593 - 601 | en_US |
dc.identifier.issn | 02651335 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/30018 | - |
dc.description.abstract | Purpose: The purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and across international markets, toward scholarly and executive application. Design/methodology/approach: This research is theoretical and it compiles and interrelates, in a multiperspective fashion, significant extant works in the field; focusing on how established and emergent variables and constructs can be leveraged, in order to develop insights into what does and does not work in international CRM. Findings: Extant works on international CRM still present significant gaps pertaining to key questions. Furthermore, true understanding of CRM stems from comprehending consumers, both individually and collectively; and both their underlying and contextual motivators, factors and forces. This calls for a multiperspective and cross-disciplinary approach to CRM to that weaves in contextual (sociocultural, etc.) elements to the equation. Research limitations/implications: Limitations naturally pertain to the research's theoretical nature that requires empirical testing. Practical implications: CRM offers consumers both the means and the ends of acquiring their target core value benefits, additionally or peripherally to their core purchase purpose; potentially making the difference between business/brand success and failure. Social implications: Through CRM, the contemporary consumer seeks product value benefits that transcend quality and functionality (etc.), to engulf abstract and intangible values pertaining to social, ethical, self-image and self-actualization factors. Originality/value: The comprehensive review, contextual elucidations and cross-disciplinary perspectives of this paper originally present the scope, depth, complexity and gaps of the subject, and pave the way for the research that still needs to ensue. | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartof | International Marketing Review | en_US |
dc.rights | © Emerald | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Cause-related marketing | en_US |
dc.subject | Consumers | en_US |
dc.subject | Insights | en_US |
dc.subject | International marketing | en_US |
dc.subject | Review | en_US |
dc.subject | Value | en_US |
dc.title | Cause-related marketing in international business: what works and what does not? | en_US |
dc.type | Article | en_US |
dc.collaboration | University of Nicosia | en_US |
dc.collaboration | Cyprus University of Technology | en_US |
dc.collaboration | Northumbria University | en_US |
dc.collaboration | Georgetown University | en_US |
dc.subject.category | Economics and Business | en_US |
dc.journals | Open Access | en_US |
dc.country | Cyprus | en_US |
dc.country | United Kingdom | en_US |
dc.country | United States | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.identifier.doi | 10.1108/IMR-05-2019-0144 | en_US |
dc.identifier.scopus | 2-s2.0-85087726129 | - |
dc.identifier.url | https://api.elsevier.com/content/abstract/scopus_id/85087726129 | - |
dc.relation.issue | 4 | en_US |
dc.relation.volume | 37 | en_US |
cut.common.academicyear | 2019-2020 | en_US |
dc.identifier.spage | 593 | en_US |
dc.identifier.epage | 601 | en_US |
item.fulltext | No Fulltext | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | none | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.openairetype | article | - |
item.languageiso639-1 | en | - |
crisitem.author.dept | Department of Management, Entrepreneurship and Digital Business | - |
crisitem.author.faculty | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
crisitem.author.orcid | 0000-0002-7457-2701 | - |
crisitem.author.parentorg | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
Appears in Collections: | Άρθρα/Articles |
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