1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/29939
DC FieldValueLanguage
dc.contributor.authorGaranti, Zanete-
dc.contributor.authorIgbudu, Nicholas-
dc.contributor.authorPopoola, Temitope-
dc.contributor.authorVrontis, Demetris-
dc.contributor.authorMelanthiou, Yioula-
dc.date.accessioned2023-07-21T11:22:29Z-
dc.date.available2023-07-21T11:22:29Z-
dc.date.issued2022-01-01-
dc.identifier.citationInternational Journal of Internet Marketing and Advertising, 2022, vol. 17, iss. 3-4, pp. 370 - 393en_US
dc.identifier.issn14775212-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/29939-
dc.description.abstractSocial media is a widely used tool by companies to communicate with their customers. This study explores customers’ perception of social media marketing efforts by companies and their role in enhancing corporate reputation. It also evaluates the mediating role of corporate brand credibility in the relationship between social media marketing efforts and corporate reputation. Data for this study was adopted from 404 customers of the retail banking sector in Latvia, contacted via social media platforms such as Facebook using the non-random snowball sampling method. The structuralen_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Internet and Advertisingen_US
dc.rights© Inderscience Enterprises Ltd.en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCBCen_US
dc.subjectcorporate brand credibilityen_US
dc.subjectcorporate reputationen_US
dc.subjectSMMen_US
dc.subjectsocial media marketingen_US
dc.titleBuilding corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityen_US
dc.typeArticleen_US
dc.collaborationCity Unity College Nicosiaen_US
dc.collaborationArthur Jarvis Universityen_US
dc.collaborationJoseph Ayo Babalola Universityen_US
dc.collaborationUniversity of Nicosiaen_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryMedia and Communicationsen_US
dc.journalsSubscriptionen_US
dc.countryCyprusen_US
dc.countryNigeriaen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1504/IJIMA.2022.126730en_US
dc.identifier.scopus2-s2.0-85161951916-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85161951916-
dc.relation.issue3-4en_US
dc.relation.volume17en_US
cut.common.academicyear2021-2022en_US
dc.identifier.spage370en_US
dc.identifier.epage393en_US
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.openairetypearticle-
item.languageiso639-1en-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-1551-9820-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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