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Πεδίο DCΤιμήΓλώσσα
dc.contributor.authorChristou, Prokopis A.-
dc.contributor.authorHadjielias, Elias-
dc.contributor.authorSimillidou, Aspasia-
dc.contributor.authorKvasova, Olga-
dc.date.accessioned2023-07-19T08:17:28Z-
dc.date.available2023-07-19T08:17:28Z-
dc.date.issued2023-01-01-
dc.identifier.citationJournal of Business Research, 2023, vol. 155en_US
dc.identifier.issn01482963-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/29898-
dc.description.abstractThe purpose of this study is to explore the extent to which intelligent automation (IA) should be used to provide the best possible service quality and experience to customers, an area that needs further exploration. The study draws on an inductive qualitative inquiry from the supply side which has been rather overlooked despite its significant role in designing and shaping experiences. The data were gathered by conducting a total of 39 semi-structured interviews with tourism service providers in Cyprus. The findings revealed insightful information regarding human-IA tasks and interaction from a tourism provider perspective while stressing the cooperation between humans and IA within a service context. The importance of the human element, individual characteristics and key human capabilities are particularly stressed within a continuous digitally transformative industry. The paper concludes with theoretical contributions in regard to the experiential theoretical milieu, practical implications, and future research directions.en_US
dc.language.isoenen_US
dc.rights© Elsevier Inc.en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCustomer serviceen_US
dc.subjectDigital transformationen_US
dc.subjectIntelligent automationen_US
dc.subjectQualitative researchen_US
dc.subjectTourismen_US
dc.subjectTourist experienceen_US
dc.titleThe use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offeringen_US
dc.typeArticleen_US
dc.collaborationCyprus University of Technologyen_US
dc.collaborationUniversity of Central Lancashire (Cyprus)en_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1016/j.jbusres.2022.113415en_US
dc.identifier.scopus2-s2.0-85141454718-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85141454718-
dc.relation.volume155en_US
cut.common.academicyear2022-2023en_US
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.cerifentitytypePublications-
item.openairetypearticle-
crisitem.author.deptDepartment of Hospitality and Tourism Management-
crisitem.author.deptDepartment of Management, Entrepreneurship and Digital Business-
crisitem.author.facultyFaculty of Tourism Management, Hospitality and Entrepreneurship-
crisitem.author.facultyFaculty of Tourism Management, Hospitality and Entrepreneurship-
crisitem.author.orcid0000-0001-6628-2619-
crisitem.author.orcid0000-0002-3962-6188-
crisitem.author.parentorgFaculty of Tourism Management, Hospitality and Entrepreneurship-
crisitem.author.parentorgFaculty of Tourism Management, Hospitality and Entrepreneurship-
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