1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26933
DC FieldValueLanguage
dc.contributor.authorMelanthiou, Yioula-
dc.date.accessioned2022-10-06T10:51:35Z-
dc.date.available2022-10-06T10:51:35Z-
dc.date.issued2012-07-01-
dc.identifier.citationJournal of Promotion Management, vol. 18, iss. 3, pp. 275-277, 2012en_US
dc.identifier.issn10496491-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/26933-
dc.description.abstractCommunicating with prospects and customers is becoming increasingly challenging ... or is it? In the new era, marketing communication (MC) of brands and products may be becoming significantly easier, and in some instances cheaper, more targeted and more interactive. New forms of communication and new research into existing forms of communication may enable companies to more effectively and efficiently communicate with their audience. The articles put together in this special issue which deal with issues relating to sports marketing communications, communications via social media and branding communications have been chosen from accepted papers presented during the 4th Euromed Conference held in Crete in 2011.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Promotion Managementen_US
dc.rights© Taylor and Francisen_US
dc.titleMarketing Communication of Brands and Products in the New Eraen_US
dc.typeArticleen_US
dc.collaborationUniversity of Nicosiaen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1080/10496491.2012.696451en_US
dc.identifier.scopus2-s2.0-84865029052en
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/84865029052en
dc.contributor.orcid#NODATA#en
dc.relation.issue3en_US
dc.relation.volume18en_US
cut.common.academicyear2011-2012en_US
dc.identifier.spage275en_US
dc.identifier.epage277en_US
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypearticle-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-1551-9820-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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