1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/26920
DC FieldValueLanguage
dc.contributor.authorCasprini, Elena-
dc.contributor.authorMelanthiou, Yioula-
dc.contributor.authorPucci, Tommaso-
dc.contributor.authorZanni, Lorenzo-
dc.date.accessioned2022-10-06T08:45:04Z-
dc.date.available2022-10-06T08:45:04Z-
dc.date.issued2020-01-01-
dc.identifier.citationJournal of Brand Management, vol. 27, iss. 1, 2020en_US
dc.identifier.issn1350231X-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/26920-
dc.description.abstractLinking the literature on brand management and family firms, this paper explores how family firms manage a founder-based brand identity during succession. An exploratory case study of an Italian family firm operating in the jewellery sector was conducted. Drawing on the resource-based view of the firm, brand identity is conceived as a resource that needs to be managed across generations. The case analysis highlighted that a joint effort between the first and second generations and non-family members is needed in order to preserve and adapt the family business resources and manage the founder-based brand identity over time.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Brand Managementen_US
dc.rights© Springeren_US
dc.subjectResource orchestrationen_US
dc.subjectSuccessionen_US
dc.subjectBrand identityen_US
dc.subjectFamily firmen_US
dc.titleManaging founder-based brand identity during successionen_US
dc.typeArticleen_US
dc.collaborationUniversity of Sienaen_US
dc.collaborationUniversity of Nicosiaen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryItalyen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1057/s41262-019-00161-xen_US
dc.identifier.scopus2-s2.0-85068941367en
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85068941367en
dc.contributor.orcid0000-0001-5097-8793en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.relation.issue1en_US
dc.relation.volume27en_US
cut.common.academicyearemptyen_US
dc.identifier.spage1en_US
dc.identifier.epage14en_US
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairetypearticle-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-1551-9820-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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