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Τίτλος: Elicited emotions by disparaging humorous ads: The moderating role of gelotophobia, gelotophilia, and katagelasticism
Συγγραφείς: Voutsa, Maria C. 
Boutsouki, Christina 
Hatzithomas, Leonidas 
Tsichla, Eirini 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Λέξεις-κλειδιά: Elicited emotions;Humorous ads;Gelotophobia;Gelotophilia;Katagelasticism
Ημερομηνία Έκδοσης: Sep-2019
Πηγή: International Symposium on Consumer Personality in Contemporary Contexts, 2019, 13-14 September, Thessaloniki, Greece
Conference: International Symposium on Consumer Personality in Contemporary Contexts 
URI: https://hdl.handle.net/20.500.14279/23190
Rights: Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Conference Papers
Affiliation : University of Macedonia 
Aristotle University of Thessaloniki 
Publication Type: Peer Reviewed
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation

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