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Πεδίο DCΤιμήΓλώσσα
dc.contributor.authorThemistocleous, Christos-
dc.contributor.editorVrontis, Demetris-
dc.contributor.editorThrassou, Alkis-
dc.contributor.editorTsoukatos, Evangelos-
dc.contributor.editorWeber, Yaakov-
dc.contributor.editorShams, S. M. Riad-
dc.date.accessioned2021-07-21T09:39:40Z-
dc.date.available2021-07-21T09:39:40Z-
dc.date.issued2018-09-03-
dc.identifier.citationInnovation and Capacity Building. Palgrave Studies in Cross-disciplinary Business Research, 2018, pp 167-185en_US
dc.identifier.isbn978-3-319-90945-5-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/22827-
dc.description.abstractCustomer information is essential for the survivability of organisations. Previous practices revolved around the unconsented acquisition and use of customer information, which is a matter currently being tackled by data protection initiatives in the UK, Central Europe and the USA. Imperative to the process of sustainable development and capacity building is the understanding of how customers perceive privacy, as well as what factors can alleviate disclosure concerns through reciprocal information exchanges and the instilment of trust. These key areas are examined in this chapter as they have the potential to sustainably streamline the delicate process of the accumulation, use and sharing of customer information.en_US
dc.language.isoenen_US
dc.subjectMarketing Management,en_US
dc.subjectManagementen_US
dc.titleCustomer Data: Contemporary Issues of Privacy and Trusten_US
dc.typeBook Chapteren_US
dc.collaborationUniversity of Nottinghamen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1007/978-3-319-90945-5_9en_US
cut.common.academicyear2018-2019en_US
dc.identifier.spage167en_US
dc.identifier.epage185en_US
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.cerifentitytypePublications-
item.openairetypebookPart-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0001-9074-7711-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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