1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
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Πεδίο DCΤιμήΓλώσσα
dc.contributor.authorFarmaki, Anna-
dc.contributor.authorOlya, Hossein-
dc.contributor.authorTaheri, Babak-
dc.date.accessioned2021-06-18T09:47:05Z-
dc.date.available2021-06-18T09:47:05Z-
dc.date.issued2021-03-01-
dc.identifier.citationJournal of Business Research, 2021, vol. 125, pp. 164-176en_US
dc.identifier.issn01482963-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/22729-
dc.description.abstractUsing the theories of complexity and the spiral of silence, this paper aims to understand how combinations of perceived news, brand gender, and participation explain conditions leading to brand love and customers’ attitudinal loyalty within online contexts. Drawing from a two-stage, mixed-method approach, results indicate that passive participation and brand masculinity are necessary to increase love and attitudinal loyalty to a brand, while perceived news informativeness and entertainment, brand femininity, and active participation are sufficient but not necessary. The study offers theoretical and practical insights that may guide further research and strengthen marketing attempts to improve customer engagement with online fan pages.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Business Researchen_US
dc.rights© Elsevieren_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectOnline fan pagesen_US
dc.subjectPerceived newsen_US
dc.subjectBrand genderen_US
dc.subjectParticipationen_US
dc.subjectBrand loveen_US
dc.subjectAttitudinal loyaltyen_US
dc.titleUnpacking the complex interactions among customers in online fan pagesen_US
dc.typeArticleen_US
dc.collaborationCyprus University of Technologyen_US
dc.collaborationUniversity of Sheffielden_US
dc.collaborationHeriot-Watt Universityen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryCyprusen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1016/j.jbusres.2020.11.068en_US
dc.identifier.scopus2-s2.0-85099495870-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85099495870-
dc.relation.volume125en_US
cut.common.academicyear2020-2021en_US
dc.identifier.spage164en_US
dc.identifier.epage176en_US
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.cerifentitytypePublications-
item.openairetypearticle-
crisitem.journal.journalissn0148-2963-
crisitem.journal.publisherElsevier-
crisitem.author.deptDepartment of Hospitality and Tourism Management-
crisitem.author.facultyFaculty of Tourism Management, Hospitality and Entrepreneurship-
crisitem.author.orcid0000-0002-9996-5632-
crisitem.author.parentorgFaculty of Tourism Management, Hospitality and Entrepreneurship-
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