Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο:
https://hdl.handle.net/20.500.14279/22729
Πεδίο DC | Τιμή | Γλώσσα |
---|---|---|
dc.contributor.author | Farmaki, Anna | - |
dc.contributor.author | Olya, Hossein | - |
dc.contributor.author | Taheri, Babak | - |
dc.date.accessioned | 2021-06-18T09:47:05Z | - |
dc.date.available | 2021-06-18T09:47:05Z | - |
dc.date.issued | 2021-03-01 | - |
dc.identifier.citation | Journal of Business Research, 2021, vol. 125, pp. 164-176 | en_US |
dc.identifier.issn | 01482963 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/22729 | - |
dc.description.abstract | Using the theories of complexity and the spiral of silence, this paper aims to understand how combinations of perceived news, brand gender, and participation explain conditions leading to brand love and customers’ attitudinal loyalty within online contexts. Drawing from a two-stage, mixed-method approach, results indicate that passive participation and brand masculinity are necessary to increase love and attitudinal loyalty to a brand, while perceived news informativeness and entertainment, brand femininity, and active participation are sufficient but not necessary. The study offers theoretical and practical insights that may guide further research and strengthen marketing attempts to improve customer engagement with online fan pages. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.relation.ispartof | Journal of Business Research | en_US |
dc.rights | © Elsevier | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Online fan pages | en_US |
dc.subject | Perceived news | en_US |
dc.subject | Brand gender | en_US |
dc.subject | Participation | en_US |
dc.subject | Brand love | en_US |
dc.subject | Attitudinal loyalty | en_US |
dc.title | Unpacking the complex interactions among customers in online fan pages | en_US |
dc.type | Article | en_US |
dc.collaboration | Cyprus University of Technology | en_US |
dc.collaboration | University of Sheffield | en_US |
dc.collaboration | Heriot-Watt University | en_US |
dc.subject.category | Economics and Business | en_US |
dc.journals | Subscription | en_US |
dc.country | Cyprus | en_US |
dc.country | United Kingdom | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.identifier.doi | 10.1016/j.jbusres.2020.11.068 | en_US |
dc.identifier.scopus | 2-s2.0-85099495870 | - |
dc.identifier.url | https://api.elsevier.com/content/abstract/scopus_id/85099495870 | - |
dc.relation.volume | 125 | en_US |
cut.common.academicyear | 2020-2021 | en_US |
dc.identifier.spage | 164 | en_US |
dc.identifier.epage | 176 | en_US |
item.fulltext | No Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | none | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
crisitem.journal.journalissn | 0148-2963 | - |
crisitem.journal.publisher | Elsevier | - |
crisitem.author.dept | Department of Hospitality and Tourism Management | - |
crisitem.author.faculty | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
crisitem.author.orcid | 0000-0002-9996-5632 | - |
crisitem.author.parentorg | Faculty of Tourism Management, Hospitality and Entrepreneurship | - |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
CORE Recommender
SCOPUSTM
Citations
25
checked on 14 Μαρ 2024
WEB OF SCIENCETM
Citations
18
Last Week
0
0
Last month
2
2
checked on 29 Οκτ 2023
Page view(s)
361
Last Week
1
1
Last month
30
30
checked on 14 Μαρ 2025
Google ScholarTM
Check
Altmetric
Αυτό το τεκμήριο προστατεύεται από άδεια Άδεια Creative Commons