1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Βιβλία/Books
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Πεδίο DCΤιμήΓλώσσα
dc.contributor.editorZantides, Evripides-
dc.date.accessioned2020-03-16T19:33:40Z-
dc.date.available2020-03-16T19:33:40Z-
dc.date.issued2019-
dc.identifier.citationZantides, E. (Ed.). (2019). Semiotics and Visual Communication III: Cultures of Branding. Newcastle: Cambridge Scholars Publishing.en_US
dc.identifier.isbn9781527539730-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/18096-
dc.descriptionThe chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.en_US
dc.language.isoenen_US
dc.rightsCopyright © 2020 Cambridge Scholars Publishing. All rights reserved.en_US
dc.subjectSemioticsen_US
dc.subjectVisual communicationen_US
dc.subjectSemiotics and arten_US
dc.titleSemiotics and Visual Communication IIΙ: Cultures of Brandingen_US
dc.typeBooken_US
dc.contributor.translatorΖαντίδης, Ευριπίδης-
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryArtsen_US
dc.countryCyprusen_US
dc.subject.fieldHumanitiesen_US
cut.common.academicyear2019-2020en_US
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_2f33-
item.cerifentitytypePublications-
item.openairetypebook-
crisitem.editor.deptDepartment of Multimedia and Graphic Arts-
crisitem.editor.facultyFaculty of Fine and Applied Arts-
crisitem.editor.orcid0000-0003-0874-455X-
crisitem.editor.parentorgFaculty of Fine and Applied Arts-
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