Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/18096
DC Field | Value | Language |
---|---|---|
dc.contributor.editor | Zantides, Evripides | - |
dc.date.accessioned | 2020-03-16T19:33:40Z | - |
dc.date.available | 2020-03-16T19:33:40Z | - |
dc.date.issued | 2019 | - |
dc.identifier.citation | Zantides, E. (Ed.). (2019). Semiotics and Visual Communication III: Cultures of Branding. Newcastle: Cambridge Scholars Publishing. | en_US |
dc.identifier.isbn | 9781527539730 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/18096 | - |
dc.description | The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning. | en_US |
dc.language.iso | en | en_US |
dc.rights | Copyright © 2020 Cambridge Scholars Publishing. All rights reserved. | en_US |
dc.subject | Semiotics | en_US |
dc.subject | Visual communication | en_US |
dc.subject | Semiotics and art | en_US |
dc.title | Semiotics and Visual Communication IIΙ: Cultures of Branding | en_US |
dc.type | Book | en_US |
dc.contributor.translator | Ζαντίδης, Ευριπίδης | - |
dc.collaboration | Cyprus University of Technology | en_US |
dc.subject.category | Arts | en_US |
dc.country | Cyprus | en_US |
dc.subject.field | Humanities | en_US |
cut.common.academicyear | 2019-2020 | en_US |
item.fulltext | No Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | none | - |
item.openairecristype | http://purl.org/coar/resource_type/c_2f33 | - |
item.cerifentitytype | Publications | - |
item.openairetype | book | - |
crisitem.editor.dept | Department of Multimedia and Graphic Arts | - |
crisitem.editor.faculty | Faculty of Fine and Applied Arts | - |
crisitem.editor.orcid | 0000-0003-0874-455X | - |
crisitem.editor.parentorg | Faculty of Fine and Applied Arts | - |
Appears in Collections: | Βιβλία/Books |
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