Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/15127
Title: A Conceptual and Empirical Framework for the Development of a Country Wide Loyalty Scheme Servicing the Cyprus Tourism Industry
Authors: Zopiatis, Anastasios 
Theocharous, Antonis L. 
Kosmas, Petros C. 
Papadopoulos, Constantinos 
Major Field of Science: Social Sciences
Field Category: Social and Economic Geography
Keywords: Customer loyalty;Tourism
Issue Date: Oct-2013
Source: 31th Cooperative Education and Research for Hospitality and Tourism Educators Conference, 2013, 16-20 October, Freiburg, Germany
Conference: Cooperative Education and Research for Hospitality and Tourism Educators Conference 
Abstract: Customer loyalty programs have become more popular in today’s competitive business environment even though they have stimulated the attention of the hospitality industry since the mid 80’s. Shifting from the mainstream conquest marketing, that is, the constant search for new customers, the tourism industry has focused its attention on loyalty and retention marketing via the development of loyalty schemes. While many segments of the industry have successfully developed and utilized loyalty programs/schemes in the past three decades, the development of a holistic and integrated country-wide customer loyalty scheme still poses major conceptual and methodological challenges. The empirical findings obtained in this paper have both conceptual and methodological implications as well as added value for tourism policymakers and industry stakeholders when planning promotion strategies for tourism destinations worldwide.
Type: Conference Papers
Affiliation : Cyprus University of Technology 
Publication Type: Peer Reviewed
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation

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