1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14478
DC FieldValueLanguage
dc.contributor.authorPanigyrakis, George G.-
dc.contributor.authorVeloutsou, Cleopatra A.-
dc.date.accessioned2019-07-11T07:29:18Z-
dc.date.available2019-07-11T07:29:18Z-
dc.date.issued1999-08-01-
dc.identifier.citationJournal of Business and Industrial Marketing,1999, vol. 14, no. 3-4, pp. 229-247en_US
dc.identifier.issn08858624-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/14478-
dc.description.abstractFocuses on the relations that product managers, as industrial buyers, develop with industrial service providers (advertising, promotional and marketing research agencies, lawyers, other consultants and distribution channels) in different business sectors in Greece. Investigates how brand managers in the pharmaceutical and other fast-moving consumer goods industries view their relationships with their various interfaces, by analysing the allocation of their working time, the level of contact, and the perceived significance and quality of relationships with their interfaces. The results indicate that there are differences in the development of relationships amongst the sectors analysed.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Business and Industrial Marketingen_US
dc.rights© Emeralden_US
dc.subjectBrandsen_US
dc.subjectBusiness-to-business marketingen_US
dc.subjectGreeceen_US
dc.subjectPharmaceuticalsen_US
dc.subjectProduct managementen_US
dc.subjectProfessional servicesen_US
dc.titleBrand managers' relations with industrial service providers in pharmaceutical and other companiesen_US
dc.typeArticleen_US
dc.collaborationAthens University of Economics and Businessen_US
dc.collaborationCoventry Universityen_US
dc.subject.categoryMedia and Communicationsen_US
dc.journalsHybrid Open Accessen_US
dc.countryGreeceen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1108/08858629910272256en_US
dc.identifier.scopus2-s2.0-0442313173-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/0442313173-
dc.relation.issue3-4en_US
dc.relation.volume14en_US
cut.common.academicyear1998-1999en_US
dc.identifier.spage229en_US
dc.identifier.epage247en_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-2099-5944-
crisitem.author.parentorgFaculty of Communication and Media Studies-
crisitem.journal.journalissn0885-8624-
crisitem.journal.publisherEmerald-
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