1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14475
DC FieldValueLanguage
dc.contributor.authorPanigyrakis, George G.-
dc.contributor.authorVeloutsou, Cleopatra A.-
dc.date.accessioned2019-07-11T06:55:48Z-
dc.date.available2019-07-11T06:55:48Z-
dc.date.issued1999-12-01-
dc.identifier.citationJournal of Product & Brand Management,1999. vol. 8, no. 6, pp. 497-512en_US
dc.identifier.issn10610421-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/14475-
dc.description.abstractThis paper examines the brand managers’ characteristics and their role in the pharmaceutical industry. It identifies the similarities and differences of that role with the role of brand managers working in the fast-moving consumer goods industry. In particular, this study investigates brand managers’ duties, by analysing their perceived involvement in activities relevant to market analysis, planning, implementation, evaluation and training and strategic and tactical decision making. The results proved that brand managers working in various sectors have a co-ordinating role and that their involvement in the strategic decision of their brands is still limited. They also indicated a dissimilarity in the perceived job responsibilities between the two industries. © 1999, MCB UP Limiteden_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Product & Brand Managementen_US
dc.rights© Emeralden_US
dc.subjectBrandsen_US
dc.subjectGreeceen_US
dc.subjectJob descriptionsen_US
dc.subjectPharmaceutical industryen_US
dc.subjectProduct managementen_US
dc.titleBrand managers in the pharmaceutical industry: Are they any different?en_US
dc.typeArticleen_US
dc.collaborationAthens University of Economics and Businessen_US
dc.collaborationUniversity of Glasgowen_US
dc.subject.categoryMedia and Communicationsen_US
dc.journalsSubscriptionen_US
dc.countryGreeceen_US
dc.countryUnited Kingdomen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1108/10610429910299737en_US
dc.identifier.scopus2-s2.0-84986059633-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/84986059633-
dc.relation.issue6en_US
dc.relation.volume8en_US
cut.common.academicyear1999-2000en_US
dc.identifier.spage497en_US
dc.identifier.epage512en_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-2099-5944-
crisitem.author.parentorgFaculty of Communication and Media Studies-
crisitem.journal.journalissn1061-0421-
crisitem.journal.publisherEmerald-
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