Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14083
DC FieldValueLanguage
dc.contributor.authorTokar, Sergii-
dc.contributor.authorLeonidou, Leonidas C.-
dc.contributor.authorChristodoulides, Paul-
dc.contributor.authorKvasova, Olga-
dc.contributor.otherΧριστοδουλίδης, Παύλος-
dc.date.accessioned2019-06-24T08:28:20Z-
dc.date.available2019-06-24T08:28:20Z-
dc.date.issued2019-06-01-
dc.identifier.citationJournal of International Marketing, 2019, vol. 27, no. 2, pp. 76-96en_US
dc.identifier.issn1069031X-
dc.description.abstractAlthough personality and cultural traits were found to be important predictors or moderators of consumer attitudes and behavior, their relationship to consumer animosity has not yet been studied. This article reports the findings of a study conducted with 606 Ukrainian consumers, which aims to identify personality drivers and behavioral outcomes of consumer animosity as well as the moderating role of cultural characteristics. Structural equation modeling reveals that extraversion and conscientiousness have a negative effect on consumer animosity, whereas neuroticism and openness are positively associated with this feeling. However, no significant relationship was observed between animosity and agreeableness. In turn, consumer animosity was found to influence product avoidance, and this association became stronger in the case of consumers that have higher levels of power distance, uncertainty avoidance, collectivism, and masculinity. The study also showed that male and educated consumers are more likely to harbor animosity toward a hostility-evoking country, while age and income had no control effect on animosity. Several implications for theory and practice are derived from the study findings, and directions for future research are provided.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of International Marketingen_US
dc.rights© American Marketing Associationen_US
dc.subjectConsumer animosityen_US
dc.subjectCultural orientationen_US
dc.subjectPersonalityen_US
dc.subjectProduct avoidanceen_US
dc.titlePersonality Traits, Consumer Animosity, and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristicsen_US
dc.typeArticleen_US
dc.collaborationCyprus University of Technologyen_US
dc.collaborationUniversity of Cyprusen_US
dc.collaborationUniversity of Central Lancashire (Cyprus)en_US
dc.subject.categoryElectrical Engineering - Electronic Engineering - Information Engineeringen_US
dc.journalsSubscriptionen_US
dc.countryCyprusen_US
dc.subject.fieldEngineering and Technologyen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1177/1069031X19834936en_US
dc.identifier.scopus2-s2.0-85064829912en
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85064829912en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.relation.issue2en_US
dc.relation.volume27en_US
cut.common.academicyear2018-2019en_US
dc.identifier.spage76en_US
dc.identifier.epage96en_US
item.fulltextNo Fulltext-
item.languageiso639-1en-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.cerifentitytypePublications-
item.openairetypearticle-
crisitem.journal.journalissn1547-7215-
crisitem.journal.publisherSage-
crisitem.author.deptDepartment of Electrical Engineering, Computer Engineering and Informatics-
crisitem.author.facultyFaculty of Engineering and Technology-
crisitem.author.orcid0000-0002-2229-8798-
crisitem.author.parentorgFaculty of Engineering and Technology-
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