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https://hdl.handle.net/20.500.14279/13693
Πεδίο DC | Τιμή | Γλώσσα |
---|---|---|
dc.contributor.author | Panigyrakis, George G. | - |
dc.contributor.author | Panopoulos, Anastasios | - |
dc.contributor.author | Koronaki, Eirini | - |
dc.date.accessioned | 2019-05-19T20:57:49Z | - |
dc.date.available | 2019-05-19T20:57:49Z | - |
dc.date.issued | 2020-08-17 | - |
dc.identifier.citation | Journal of Marketing Communications, 2020, vol. 26, no. 6, pp. 666 - 684 | en_US |
dc.identifier.issn | 14664445 | - |
dc.description.abstract | This paper explores the factors affecting consumers’ evaluation of luxury corporate social responsibility (CSR) practices. In particular, it examines how corporate identity and consumer attitude influence the importance they attribute to a variety of luxury CSR practices. The existing academic literature neglects this question, and there has been a call for understanding which type of CSR practices is appropriate for luxury brands. Findings from an empirical study regarding the French luxury brand Hermes indicate that corporate identity is a significant predictor of which CSR practices consumers evaluate as important. As well that, consumer attitude mediates the latter effect. The current research thereby stresses the need for luxury brand managers to link CSR practices to corporate identity and to acknowledge how consumers’ attitude can affect this relationship. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.relation.ispartof | Journal of Marketing Communications | en_US |
dc.rights | © Taylor & Francis | en_US |
dc.subject | Consumer attitude | en_US |
dc.subject | Corporate identity | en_US |
dc.subject | Corporate social responsibility practices | en_US |
dc.subject | Ethical luxury | en_US |
dc.subject | Sustainable luxury | en_US |
dc.title | Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude | en_US |
dc.type | Article | en_US |
dc.collaboration | Athens University of Economics and Business | en_US |
dc.collaboration | University of Macedonia | en_US |
dc.collaboration | Deree–The American College of Greece | en_US |
dc.collaboration | Cyprus University of Technology | en_US |
dc.subject.category | Media and Communications | en_US |
dc.journals | Subscription | en_US |
dc.country | Greece | en_US |
dc.country | Cyprus | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.identifier.doi | 10.1080/13527266.2018.1556317 | en_US |
dc.relation.issue | 6 | en_US |
dc.relation.volume | 26 | en_US |
cut.common.academicyear | 2019-2020 | en_US |
dc.identifier.spage | 666 | en_US |
dc.identifier.epage | 684 | en_US |
item.fulltext | No Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | none | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
crisitem.journal.journalissn | 1466-4445 | - |
crisitem.journal.publisher | Taylor & Francis | - |
crisitem.author.dept | Department of Communication and Marketing | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.orcid | 0000-0002-2099-5944 | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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