Using phenomenography to understand cultural values in facebook

Abstract

The purpose of this phenomenographic study is to investigate the role of cultural values in perceptions of privacy, friendships, trust and motivations for using Facebook among Greek Cypriots. The study used a mixed method of semi-structured interviews and an exploratory online survey. The results of our study show that Greek Cypriot students use Facebook primarily as a way of communication with friends and for maintaining existing relationships. This study contributes to existing literature on culture in HCI and social networks with data from an eastern Mediterranean country. We discuss the findings and their implications.