Αποτελέσματα για 1-3 από 3.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
120-Μαΐ-2023Is it all up for grabs? Intentional Brand Marginalization versus Brand Cannibalization Strategy after Brand AcquisitionMelanthiou, Yioula ; Suvatjis, Jean ; Ntais, Christos 
22023Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical BrandNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
32023Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical MarketingNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula