Results 21-26 of 26 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
211-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
22Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
23Apr-2012Intercultural Competence As A Key Success Factor For Performance Of Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In CyprusLeonidou, Erasmia 
242012Action Research Case StudyLeonidou, Erasmia ; Christofi, Michael 
252012Reflecting on a DBA JourneyLeonidou, Erasmia ; Christofi, Michael 
262012Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic EnvironmentChristofi, Michael ; Leonidou, Erasmia