Publications



Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
11-Jan-2021The influence of online and offline brand trust on consumer buying intentionNosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo EuroMed Journal of Business 
21-Jan-2020Managing founder-based brand identity during successionCasprini, Elena ; Melanthiou, Yioula ; Pucci, Tommaso ; Zanni, Lorenzo Journal of Brand Management