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Date Issued:  [2010 TO 2019]
Date Issued:  2014

Results 1-8 of 8 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
126-Aug-2014You Might Be Reputable But Are You ‘‘Liked’’? Orchestrating Corporate Reputation Co-Creation on FacebookZarkada, Anna K. ; Polydorou, Christina 
22014Exploring Soccer Fans’ Schemata Regarding Global VS Local Human BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
32014The Future of Customer Service in a changing environmentZarkada, Anna K. ; Panigyrakis, George G. 
42014Crafting the Craft's ReputationZarkada, Anna K. 
52014“Liking” those Who Rule the World: Politicians' Branding on Social MediaZarkada, Anna K. ; Sotiropoulou, E 
62014Is Personal Branding pushing the epistemological boundaries of marketing?Zarkada, Anna K. 
72014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
82014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K.