Refined By:
Date Issued:  [2010 TO 2019]
Date Issued:  2013

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
22013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K. 
32013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K.