Refined By:
Date Issued:  [2010 TO 2019]
Date Issued:  2013
Type:  Conference Papers

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
22013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K.