Publications

Results 1-9 of 9 (Search time: 0.011 seconds).

Issue DateTitleAuthor(s)
120-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
24-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
313-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
419-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
5Nov-2020Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public UniversitiesPanigyrakis, George G. ; Kyriacou, Evdoxia 
6Apr-2020The role of office atmospherics on enhancing internal marketing effectiveness in fulfilling job satisfaction: an application to the shipping industryPanigyrakis, George G. ; Yerimou, Pantelitsa ; Kyriacou, Evdoxia 
72020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G. 
82-Jul-2018The potential of augmented reality books to influence reading attitudes of 8-9 year old children : an exploratory studyAgorou, Antonia ; Kallinikou, Emily ; Kyriacou, Evdoxia ; Miltiadous, Konstantina ; Nicolaidou, Iolie 
92018Εσωτερικό Μάρκετινγκ και Σύστημα Αξιών σε Ίδρυμα Τριτοβάθμιας Εκπαίδευσης – Η Περίπτωση του Τεχνολογικού Πανεπιστημίου ΚύπρουΚυριάκου, Ευδοξία